About The Rise

In my 30 years of professional life, I’ve worked with India’s most iconic companies and some of the world’s most respected global brands. I’ve led from the trenches, in start-ups, multinationals, and legacy organizations. I’ve been celebrated, doubted, trusted, underestimated, and sometimes alone in conviction. But each phase became a chapter in my learning, not just of business, but of people, emotion, belief, and resilience.

I’ve come to believe that sales is not a job, it’s a human journey. Not a transaction, but a transformation. Not about convincing, but about connecting, believing, and creating perception before product.

This book is not a ‘how to sell’ manual. It is a reflection on becoming, becoming a better salesman, a better leader, and above all, a better human.

You’ll find stories, philosophies, real moments, and bold truths, unfiltered. You’ll find failures I lived with, and ideas I lived for. And through all of it, you’ll see that the real rise of a salesman is not just upward on a corporate ladder, it’s inward, deeper, and sometimes silent.

Because the market is not in the shop. The real market lives in the mind, in drawing rooms, in gossip, in instinct, and in unseen influence.

I invite you to read this book not just for strategies, but for shifts. Shifts in how you see your role, your team, your market, and most importantly, yourself.

Let’s begin.